Hamburgers, Betel Nuts, and National Identity - 825 Words

McDonald's in Taipei: Hamburgers, Betel nuts, and National Identity (Essay Sample) Content: Name:Tutor:Course:Date:McDonalds in Taipei: Hamburgers, Betel nuts, and National IdentityMcDonalds in Taipei: Hamburgers, Betel nuts, and National Identity by David Wu is an article that evaluates the impact of food as a manifestation of national and cultural identity by the Taiwanese people. Wu traces significant chronological developments in the food industry in order to explain the political, economic, and socio-cultural changes that Taiwan has undergone from pre-colonial periods up to date. Wu begins his analysis by providing a detailed historical review of the changes that occurred before, during, and after the food revolution. The writer reckons that the entry of transnational fast food chains in the country was a political statement. It was a direct renunciation of traditionalism associated with mainland China. Over the next decade, traditional cuisine made a strong comeback, as a sign of Taiwanese identity in the flurry of rapid globalization. The writers disc ussion is the result of continuous research and observation of trends in Taiwans food industry. The bulk of research about the activities of McDonalds seems to be collected from a single restaurant, which is purported to be representative of the transnational food chain restaurants. The author incorporates his own experiences along with information collected from local residents to draw conclusions. The article mentions the views of a local university-educated businessman, an old woman, and a young woman. Research could have also been conducted in several schools to evaluate the impact of the McDonalds lifestyle among children. Wus uses an aspect analytic frame to describe this social phenomenon. He begins by setting a clear thesis of the paper, to find out how food impacts on the political and cultural lives of Taiwanese citizens. The author finds out that food is a symbol of national and cultural identity, a fact that he goes on to explain by cross-examining major players of both traditional and modern food industries. Wu uses a combination of both primary and secondary evidence to support his assertions. Observation is the main method used to collect evidence. This method is particularly effective since Wu is not a resident of Taiwan. Despite being a native of the country, he now lives in the United States. He visits his native home periodically. The fact that he is not a resident provides him with an opportunity to observe changes that have occurred between visits. Wu also conducts interviews on major stakeholders of the food industry. He incorporates the views of Bill Rose, the regional head of McDonalds, local residents, businessmen, betel traders, school children, and other important stakeholders. The author also incorporates information from secondary sources to bolster his assertions. The most important view of the article is that food has played a crucial role in forging the political and cultural identities in Taiwanese people. From the authors pers pective, Taiwan has undergone three food revolutions. In the mid-sixties, the city (Taipei) was renowned as the repository for the great cuisines of mainland China (Wu 111). Due to a constellation of political reasons, a radical transformation occurred in the country forcing residents to ignore mainland cuisine. By the mid-1980s most of these mainland-style restaurants had either disappeared or were hidden away in obscure neighborhoods (Wu 111). The shift from mainland dishes was perceived as a show of discontent against mainland rule. The establishment of McDonalds as the first foreign food enterprise in 1984 was the beginning of another revolution. Buoyed by the large number of American soldier, foreign graduates, and a growing middle-class, McDonalds took off in an instant. Within a decade since commencement of its operations, McDonalds had expanded to include 131 new branches. This reflected the face of globalization and the significant growth of Taiwan into an industrial power. The success of McDonalds is highly attributed to their renowned standards on hygiene and sanitation. They introduced a business model that appealed to the growing middle class, and represented the changing demographics of the country. McDonalds is a favorite hang...

Belgium Cultural Analysis Essay - 4639 Words

I. Introduction II. Brief Discussion of Belgium’s relevant history III. Geographical Setting a. Location - between France (S) and Holland (N); Germany and Luxembourg (E); and North Sea (W) b. Climate - Belgium has temperate weather, warm in summer (May to September) and cool to cold in winter, with snow very likely. temperate; mild winters, cool summers; rainy, humid, cloudy c. d. Topography - The coastal region, extending about 16–48 km (10–30 mi) inland, consists of sand dunes, flat pasture land, and polders (land reclaimed from the sea and protected by dikes), and attains a maximum of 15 m (50 ft) above sea level. Eastward, this region gradually gives way to a gently rolling central plain, whose†¦show more content†¦The role of education in society a. Primary b. Secondary c. Higher d. The structure of the educational system consists of pre school (3-6 years); six years of primary school and six years of secondary school. Belgium has two systems of education: the state system and the private (mostly Catholic) system. Educat ion is free in both of these systems, and the curriculum is the same. There are four types of education: †¢General Secondary Education (ASO): general education; mostly theoretical that prepares students for higher education. †¢Art Secondary Education (KSO): Along with general subjects, students take visual arts, music, dance, drama, etc. A previous knowledge of the subject is required. †¢Professional Secondary Education (BSO): in this category students may choose from a selection of courses such a hairdressing, car mechanics, and sewing, among others. Students completing the 12th year level receive certificate of higher secondary education. This diploma is sufficient for higher specialized study: interpreting, architecture, technical engineering, pedagogy, etc. Only 16 17% of Belgian students graduate at this level. Education is considered very important in Belgium. 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Marketing Strategy for Launch of New Nestle Coffee

Question: Discuss about the Marketing Strategy for Launch of New Nestle Coffee. Answer: Nestle is the largest food manufacturer and marketer in the world and the owner of Nescafe. The company is famous for introducing innovative and healthier products, thus gaining support from governments and consumers. Nestle holds top position in the instant coffee segment and caters to a huge consumer base. This challenges the company adapt to the growing health consciousness among the people and introduce the right variants of coffee. The company is introducing a new series of traditional coffee in available in ready to drink fun packs (nestle.com.sg 2017). The fun packs of Nestle Nescafe traditional flavours are going to market in packages of red and orange. The red colour is associated with dynamism, excitement, passion and encourages appetite. Orange colour is bright and represents optimism and attracts buyers interest (Sulakatko 2014). Thus, the packaging of the fun packs will be red and orange to ensure that they easily attract the attention of the target consumer segment ranging from thirty to sixty five years old. Nestle should participate in the National Day Parade in Singapore to promote its new product. The company will get to interact with a large population of its consumer base on this day which will allow it to create good demand in the market. Nestle must introduce its innovative fun pack in Singapore and participate on the National Parade Day. The packages should be red and orange to attract maximum market penetration. References: https://www.nestle.com.sg. 2017. NESCAF White Coffee. [online] Available at: https://www.nestle.com.sg/brands/coffee/nescafe_white_coffee [Accessed 4 May 2017]. Sulakatko, S., 2014. Consumer behaviour and decision making processes: Case: AS TKM King.